eCommerce, commonly known as electronic marketing, e-commerce, or ecommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. In more simple words, if you sell or buy anything from internet, it is inside the domain of eCommerce.
eCommerce is growing rapidly in all over the world and there are very important key factors which provide the basic roots for such a boost. Here, we will discuss some of very important key factors which play important role in eCommerce popularity
1 – Technology
Technology is the most important factor in eCommerce rapid growth, as computers are becoming more and more readily available all over the world, internet is growing much faster than ever before. Just imagine, internet is available in almost every village and town of Canada, USA, UK, Europe and Australia. In most countries, a five year old child is known to access internet. eCommerce was totally dependent on computer technology just a decade ago, but not now. Mobile phones and handheld PCs can access internet just like PCs do. Now, you can buy or sell anything from internet while you are on vacation far away from your home. It is easy if you have a cell phone with GPRS services enabled.
2 – Easiness
Another major factor is easiness. Just imagine, in less than 10 clicks of your mouse, few pressed keys, you can buy anything while watching TV in your drawing room. You can compare prices of your favourite item from all over the world, and then place order from the seller of your top priority in term of delivery time, rate and quality. You can buy anything like shirts, jackets, electronics, groceries, eatables, food items or anything you could imagine. Competition between eCommerce (online sellers) is so great that you could order anything with same day delivery option.
3 – Price Factor
Price is another factor you can compare prices with rest of the world, search best price shops and place order after making it sure that you are buying the best item at lowest rate. There are only 10% chances that you may buy at high price otherwise most of the time prices are almost the same or less than the market in your area.
4 – Safety/Guarantee
Almost every online seller provides safe product delivery guarantee. If you don’t like product you can return it to seller and you will get full refund of your payment. Items are carefully packed and delivered at your home without any delivery charges within the national boundary.
5 – Online Gift Shops
Online gift shops are one of the best domain of eCommerce. These shops provide services for sending gifts to your loved ones on occasions like new year, birthday, Christmas, wedding anniversaries, new born baby, valentine’s day. You can book gifts like flowers, cakes, perfumes, stuffed toys, mobile phones etc and send it to your loved ones in anywhere in the world. You do not need to be close to your friends and family on the most important day of their life, you can celebrate their happiness by sending flowers, cakes and sweets from these online shops with your personal message and greeting card/postcards.
With time eCommerce graph will keep inclining as it exploits the nature of human psychology like comfort ness, easiness and tension free shopping.