Online Shirt Shopping

Using Cricket to Promote Online Shopping

Cricket runs in the veins of India. A sport invented by the British, and nurtured in the South Asian heat over last 100 years has become a national passion. Once again it has come over to get its ‘Indian fever’ through World Cup 2011. This world cup will see the biggest ever participation of teams this time.

Like all things India and Indians do, this has come to define what this sport stands for. Indian Premier League fervor with city-based teams and world players jostling to get in a multi-million dollar deals is just one such example.

Another trend that has been spotted during this cricket fever is businesses going out of their way to become a part of this through a series of contests, freebies and targeted campaigns. Market at this point of time is full of reasonably priced merchandise to attract the Indian cricket fan. Eat, live, breathe and sleep cricket is the trick, hence anything under the sun that has the potential of being branded is being reoriented to suit the palette of Indian cricket fan.

What’s spearheading this trend is the amazing number of designer cricket t-shirts that has caught the mood of the cricket frenzy nation. Quite a few of these sports t-shirt offers are available online and also in retail stores across. What is interesting is that these t-shirts are very reasonably priced considering the fact that sports t-shirts are usually very expensive. The most popular color is blue which also happens to be the color of the Indian cricket team.

The fact that cricket is a team game, these t-shirts are also seen as a way of team building in various companies and corporates. One of the popular cricket designs on says ‘ We Can We Will’ which is a perfect one liner for a team t-shirt. The occasion of world cup is being used by many companies to organize cricket matches where customized cricket t-shirts sell like hot cakes.

The youngsters believe in wearing their attitude on their sleeves and cricket t-shirts brings out the best in them. For Indian Cricket fan there is nothing better in the world than wearing a t-shirt that adores Sachin Tendulkar or flaunts the Indian cricket captain Mahendra Singh Dhoni! The immediate future of these cricket t-shirts will depend largely on how the Indian cricket team performs in this world cup. I would expect the sales to increase multiple fold if the team goes on play the semi-finals and finals. And if they end up winning the contest, all store owners can expect to run out of stock very soon!

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